The following classes address issues of sports, media and society offered at the University of Texas at Austin. Additional classes are offered by the Department of Kinesiology, though they may be restricted to their majors. For official class listings and additional information on scheduling, see Office of the Registrar.

College of Communication

ADV 305S/PR 305S Integrated Communication for Sports

Professor: Stephen Wille

05640    MWF     900 to 1000a       BMC 2.106          

Topics description:  Examination of the mass media industry in relation to the field of sports. Focus on the "off-the-field" industries of advertising, marketing, and public relations that impact sports; rights fees contracts; pre-game shows; gameday production; in-stadium activities; and press coverage.

ADV 348S/ PR 348S/ J 348G The Business of Sports Media

Professor: Mike Cramer

05860    TTH        800 to 930a         BMC 1.202

Topics description:  Examination of the business of sports-related media, including over-the-air television, cable, satellite television, print, radio, social media, and internet-based media, and the impact of such media on sports presentation and development, professional franchises, colleges, and conferences. Emphasis on how the business of sports media generates revenue and content, and the business models for each type of media, the challenges to such models, and the likely future changes to them.

ADV 378S/ PR 378S Issues in Sports and Entertainment Law

Professor: Tullos Wells

06014    TH           330 to 630p         BMC 1.202

Topics description:  Examination of legal issues associated with the advertising and public relations practices within the sports industry. This class addresses the unique concerns of leagues, teams, entertainment venues and media outlets in the course of promoting both professional and amateur sporting events.

ADV 378S/PR 378S Business of College Sports Media

Professor: Joel Lulla

06013    MW       230 to 400p         BMC 2.106          

Topics description: Examination of important media contracts related to college sports, including the NCAA men's basketball tournament television contract, post-season football playoff and bowl contracts, college conference television contracts and individual institutions' television contracts (including the Longhorn Network). Will include the evolution of the football playoff tournament, conference realignment and how the past and current composition of conferences was shaped by the pursuit of television revenue and exposure.

ADV 378S/PR 378S Sports Media Audiences

06012    MW       200 to 330p         NOA 1.126          

Professor: Stephen Wille

Topics description: Examination of sports media related to issues in traditional and new media as they affect sports and entertainment advertising and public relations.

ADV 378S/PR 378S Sports Contract Negotiation Techniques

Professor: Joel Lulla

06011    TH           800 to 1100a       RLM 7.112

Topics description: Examination of theories and techniques for negotiation of contracts in general and sports contracts in particular. Importance will be p laced on developing negotiating priorities and outcomes, as well as creativity in problem solving and dispute resolution in order to achieve successful results in the sports and sports media industries.

ADV 378S/PR 378S Sports and Social Media

Professor: Stephen Wille

06008    MWF     1100 to 1200p    BMC 1.202          

Topics description: Examination of issues in sports media related to traditional and new media as they affect sports and entertainment advertising and public relations.

ADV 378S/ PR 378S Leadership and Administration in Sports Organizations

Professor: Susan Blackwood

06007    W            100 to 400p         BMC 4.206          

Topics description: Examination of issues sports media related to traditional and new media as they affect sports and entertainment advertising and public relations.

J 326F Reporting Sports

Professor: Kevin Robbins

07650    MWF     MWF     100 to 300p         CMA 4.146

Topics description: Examination of contemporary professional skills and techniques in sports journalism.

J 339T Sports for Reporting Texas

Professor: Kevin Robbins

07733    MWF     1000 to 1100a     CMA 6.172         

Topics description: Examination of contemporary social, professional, and intellectual concerns in the practice of specialized journalistic skills.

College of Undergraduate Studies

T C 302 Art, Sport and the Meaning of Life

Professor: Dr. Tara Smith

43395    TTH        200 to 330p         WAG 210

Topics description: Small-group seminar involving reading, discussion, writing, and oral reporting around a central interdisciplinary topic. Designed to introduce undergraduates to scholarly analysis from an interdisciplinary perspective. Includes an introduction to University resources, such as research facilities, museums, and attendance at University lectures or performances as assigned. Restricted to first-year Plan II students.

UGS 303 African Americans in Sport

Professor: Dr. Louis Harrison

65250    TTHF      930 to 1100a       SZB 104

Topics description: Historical development of the African American sport experience. Analysis of research on physical differences, racial stereotyping, identity development, social influences and how they impact ethnic participation patterns in particular sports. 

UGS 303 Literature of Sport

Professor: Dr. Coleman Hutchison

65925    MWF 1100a to 100p        PAR 201

Topics description: Survey of literature encompassing a number of sports. Restricted to first-year students.