POLITICAL COMMUNICATION TRAINING
The Annette Strauss Institute for Civic Participation at the University of Texas at Austin presents:
Advocacy, Grassroots and Campaign Communication: Getting Your Message Heard
January 15 - 17, 2010 in Austin, Texas
Download application here.
If you lead a non-profit organization, issue-advocacy group or are interested in a position of public leadership, your goal is to get your message heard by the people you need most. But cutting through the noise of the 24-hour news cycle, online blogosphere and crowded issue field requires a message that resonates, and a speaker and message that is disciplined, sharp and effective.
That’s why the Annette Strauss Institute for Civic Participation is pleased to announce a new training program, “Advocacy, grassroots and campaign communication: getting your message heard.” In line with the mission of the Institute to encourage conscientious civic engagement, this training will help individuals driven by a passion to improve their community and their country, rise above the noise to get heard, make their point and win the fight.
What: Two-day intensive communication training program for advocacy organization staff, grassroots leaders, community organizers and individuals interested in positions of public leadership.
When: Friday evening, January 15 through Sunday afternoon, January 17, 2010
Where: The University of Texas at Austin College of Communication
Who: Leaders of Texas associations, non-profits, civic, political and business groups
Cost: Individual registration is $500.
The training will focus on the practical, including sessions with leading political and advocacy professionals from Texas and D.C. You’ll learn techniques and tactics such as:
• Finding your narrative—how to tell your personal story
• Asking for money—what to say to potential donors
• Speaking to the media—how to stay on message and in the news
Speakers include noteworthy Texans such as:
• Former White House Communications Director Karen Hughes
• Former US Senate and Commerce Department Speechwriter Jenifer Sarver
• CNN Commentator and Communication Consultant Liz Chadderdon
• Obama for America mail consultant James Aldrete
• Communications Consultant Sarah Marshall Russ
• Professor and Advocacy expert, John Daly
You do not want to miss this unique opportunity to be trained by some of the best in the business. Applications will be accepted on a first-come, first-served basis. To apply, please download the application near the top of the page, fill it out completely and fax back to 512-471-1927. Attendees will be notified no later than November 30, 2009.
For more information contact: Emily Balanoff at emily.balanoff {at} austin.utexas.edu or 512-471-7214.
