The Wayne A. Danielson Award for Distinguished Contributions to Communication

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The Wayne A. Danielson Award for Distinguished Contributions to Communication

Awardee Ellen Wartella presents "Food Marketing and the Childhood Obesity Crisis" on Oct. 31

AUSTIN, Texas

Ellen Wartella worries that today’s children will be the first generation in a century to not live as many years as their parents will. The main factor, she said, would be obesity.

Wartella
Ellen Wartella

"Childhood obesity is a worldwide issue, but it’s a particular issue in the U.S.," said Wartella, professor of communication, human development/sociology and psychology at Northwestern University. "Almost a third of American children are severely overweight or obese."

As the College's recipient of the Wayne A. Danielson Award for Distinguished Contributions to Communication, Wartella will present a lecture titled "Food Marketing and the Childhood Obesity Crisis." The lecture, which is free and open to the public, will take place at from 4-5 p.m. on Wednesday, Oct. 31 in the Belo Center for New Media Auditorium, Room 2.106.
 
"My reason to talk to the College of Communication is that food marketing could be implicated in the childhood obesity crisis," Wartella said. "I hope that they recognize that childhood obesity is a serious epidemic, as well as the consequences of being overweight."
 

A board member of Harvard University's Center on Media and Children’s Health, Wartella will discuss the extent of the childhood obesity crisis – whom it affects and its consequences. She will address the nature of the food environment in U.S. society, especially the disconnect between the foods marketed to children and how people define healthy diets. 

She also will speak about recent Institute of Medicine's recommendations for attacking childhood obesity. One example is the "Healthy, Hunger-Free Kids Act of 2010," which provides funding to help schools meet updated nutritional standards and increases low-income children's access to healthy food. 
 
Wartella served as dean of the College of Communication from 1993 to 2004 and was executive vice chancellor and provost at the University of California-Riverside from 2004-2009. 
 
Wartella serves on the board of the World Summit on Media for Children Foundation, the national educational advisory board of the Council of Better Business Bureaus' Children's Advertising Review Unit; and the advisory board of Yale University's Rudd Center for Food Policy & Obesity. She is a trustee of Sesame Workshop and serves on the PBS KIDS Next Generation Media Advisory Board.
 
She is a fellow of the American Association for the Advancement of Science; a fellow of the International Communication Association; and a Distinguished Scholar of the National Communication Association.
 
She received her master's and Ph.D. degrees in mass communication from the University of Minnesota, and she completed post-doctoral research in developmental psychology at the University of Kansas.
 
About the Wayne A. Danielson Award

Recognizing scholars who have made a significant contribution to the understanding of communication, the Wayne A. Danielson Award was created in 1991. It honors Professor Emeritus Wayne Danielson for his contributions to the College of Communication, The University of Texas at Austin and the field of communication.

Danielson joined The University of Texas at Austin faculty in 1969 and served as dean of the College of Communication (formerly School of Communication). Previously, he taught at Stanford University, the University of Wisconsin-Madison and the University of North Carolina at Chapel Hill. He holds a Ph.D. in mass communications from Stanford University.

His research has led to the development of more than 30 operating programs for tools such as readability indexes, automatic news indexes and stylistic advice to authors.

He also served as founding editor of Journalism Abstracts (now Journalism & Mass Communications Abstracts), a publication of the Association for Education and Journalism and Mass Communication.


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Media Contact:
Laura Byerley, (512) 471-2182