Digital Reach & Human Touch in a New Marketing Era, Sept. 30

Event: Ian Wolfman, senior vice president at imc², will present “Marketing Evolved: Digital Reach & Human Touch in a New Marketing Era”

When: 3-4 p.m., Sept. 30, 2009

Where: AT&T Conference Center, Amphitheater 204

Background: We’re living in a world where peoples’ evolving attitudes, expectations and behaviors—enabled by technology—have completely shifted the traditional balance of control from marketers to a broader base of consumers and influencers. And it is no understatement to suggest that this dramatic shift is reordering the media and marketing landscape. Ian will explore the idea of convergence—including a conceptual framework that can be used to better understand emerging trends—the critical role that digital has played in marketing’s transformation, and why trust between brands and people should be a growing focus of every marketer.

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Contact:
Brandi Smith
512-471-1101